Canada’s Online Eyewear Retailers Ranked by Frame Assortment and Brand Variety

The Canadian eyewear market is rapidly evolving as shoppers turn to online platforms for the breadth of selection traditionally found only in major city optometry stores. This 2025 review compares leading e-commerce retailers by the size of their product catalogues and the diversity of brands they carry, highlighting which companies offer Canadians the widest choice. The landscape reflects a blend of international giants and local players, each shaping how Canadians purchase prescription eyewear online.

Key Insights

SmartBuyGlasses.ca holds a commanding lead with 49,000+ frames and 267 brands, making it the most comprehensive eyewear destination in Canada.
Eyeglasses.com ranks first in brand diversity with 346 brands, demonstrating its global supply relationships despite a smaller frame count.
Canadian-owned retailers such as Kits.ca and NewLook.ca show strong local presence but operate on a much smaller scale, emphasizing the impact of cross-border retailers on Canada’s online optical market.

Canadian Retailers Ranked by Total Frames (2025)

Rank	Domain	Total Frames
1	smartbuyglasses.ca	49,046
2	eyeglasses.com	17,692
3	framesdirect.com	8,910
4	kits.ca	3,521
5	fashioneyewear.com	3,234
6	newlook.ca	2,345
7	zennioptical.com	2,159
8	eyebuydirect.ca	1,627
9	lenscrafters.ca	1,430
10	clearly.ca	1,266
11	specsavers.ca	1,059
12	glasses.com	898
13	warbyparker.com	333
14	oscarwylee.ca	216
15	baileynelson.com	166
16	iris.ca	100
17	sunglasshut.com	3

Canadian Retailers Ranked by Total Brands (2025)

Rank	Domain	Total Brands
1	eyeglasses.com	346
2	smartbuyglasses.ca	267
3	framesdirect.com	193
4	kits.ca	117
5	fashioneyewear.com	111
6	newlook.ca	101
7	lenscrafters.ca	38
8	specsavers.ca	32
9	glasses.com	27
10	clearly.ca	21
11	iris.ca	16
12	eyebuydirect.ca	9
13	zennioptical.com	5
14	sunglasshut.com	3
15	warbyparker.com	1
16	oscarwylee.ca	1
17	baileynelson.com	1

Cross-Border Retailers Reshape the Canadian Market

Canada’s eyewear e-commerce environment mirrors its close integration with the U.S. market. Large international platforms bring extensive global catalogues, far exceeding the SKU depth of most domestic opticians. SmartBuyGlasses leads decisively in both frames and brand count, while Eyeglasses.com leverages international supplier relationships to top the brand diversity ranking.

Local retailers — including Kits, New Look, Clearly, and IRIS — remain strong regional choices but operate at a significantly smaller scale. With consumers increasingly comfortable purchasing from cross-border e-commerce sites, catalogue size and fulfilment reliability are becoming more influential than physical retail footprint.

What Builds Trust for Canadian Eyewear Buyers

Given Canada’s size and regional dispersion, customers look for more than selection. Service accessibility plays an essential role in purchasing confidence. Important factors include:

bilingual (English/French) customer support,
clear shipping and return processes within Canada,
prescription fulfilment in Canadian optical labs,
reliable adjustment and repair options for after-sales care.

Retailers that successfully combine broad inventory with strong local service infrastructure tend to cultivate repeat customers across provinces.

Methodology

Data was collected in September 2025 from publicly visible product and brand listings.
Only retailers actively shipping to Canada were included.
Metrics evaluated:
– Total Frames – unique eyewear SKUs listed online.
– Total Brands – number of distinct eyewear brands carried.
Duplicate listings, discontinued SKUs, and non-eyewear items were removed.
Results reflect product variety at a single point in time and do not represent market share or revenue.

If you’d like to propose other Canadian eyewear sites for future editions, feel free to submit your recommendation.